Terms of Service

These Terms of Service ("Terms") are a legal agreement between you and Darran Goulding, a sole trader established in the United Kingdom, trading as Digital Visibility and as AutomateSEO ("AutomateSEO", "we", "us", "our"), of 235 Peniel Green Road, Llansamlet, Swansea, Wales, SA7 9BA, United Kingdom.

By creating an account, purchasing access, or using the AutomateSEO platform at automateseo.app (the "Service"), you agree to these Terms. If you do not agree, do not use the Service.

If you are entering into these Terms on behalf of a company or other organisation, you confirm that you have authority to bind that organisation, and "you" means that organisation.

Consumers. If you are an individual using the Service wholly or mainly outside your trade, business, craft or profession, you are a "consumer" and you have statutory rights under the Consumer Rights Act 2015 and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. Nothing in these Terms removes or limits those rights. Where these Terms would give you less than the law requires, the law applies. Clauses marked [Business customers only] do not apply to consumers.

1. Definitions

• Account — your registered user account on the Service.
• Credits — the prepaid units of platform usage described in clause 5.
• Customer Content — anything you submit to the Service: business profile details, brand information, keywords, RSS feed URLs, prompts, briefs, uploaded images, spokesperson likenesses, voice samples, and credentials for connected platforms.
• Generated Content — articles, outlines, images, audio, video, schema markup, social posts and other output the Service produces for your Account.
• Connected Platform — any third-party service you authorise the Service to read from or publish to, including GitHub, WordPress, Facebook, Instagram, LinkedIn, Threads, Google Business Profile, YouTube and custom webhooks.
• Platform Access — the one-off purchase that unlocks a paid tier of the Service, as described in clause 4.

2. The Service

AutomateSEO is an AI-assisted content platform. Depending on your tier and Credit balance, it provides:

• AI-generated long-form articles built from your business profile, keyword research and web research;
• keyword research, topical cluster mapping and content gap analysis;
• RSS feed monitoring and content opportunity suggestions;
• AI-generated images, audio narration, avatar video and short-form video;
• internal and external link enhancement across your existing site;
• automated and scheduled publishing to Connected Platforms;
• analytics, ranking tracking and AI visibility reporting;
• an in-app AI agent that can take actions in your Account on your instruction.

We may add, change or remove features. If we make a change that materially reduces the core functionality you have paid for, clause 15 applies.

3. Your Account

To use the Service you must:

• be at least 18 years old;
• provide accurate registration information and keep it up to date;
• keep your login credentials secure and not share them;
• take responsibility for everything done under your Account.

You must tell us promptly at security@automateseo.app if you believe your Account has been accessed without your authorisation.

Workspace and collaborator access. If you invite collaborators or grant workspace access to another user, you remain responsible for their use of your Account, for the Credits they consume, and for the Customer Content they submit.

4. Plans, Platform Access and "lifetime" access

Free tier. We offer a free tier with a limited monthly article allowance. Free tier availability, limits and features may change or be withdrawn at any time.

Platform Access. Paid tiers are sold as a one-off purchase (currently Pro Access and Power User) which unlocks the corresponding feature set and includes an initial Credit allocation. Prices are shown on our pricing page and are charged in pounds sterling (GBP). The price you pay is the price displayed at checkout. If your card is denominated in another currency, your bank sets the conversion rate and may add its own fee.

What "lifetime" means. Where we describe Platform Access as "lifetime" or "forever", this means for as long as we continue to operate the Service commercially — it is not a guarantee that the Service will exist indefinitely, and it does not mean unlimited usage. It specifically does not include Credits beyond your initial allocation; generating content consumes Credits, which are purchased separately (clause 5). If we discontinue the Service entirely, clause 15.3 sets out what you are entitled to.

Taxes. Prices exclude any applicable sales tax, VAT or equivalent, which will be added at checkout where required. You are responsible for any withholding taxes or duties imposed in your jurisdiction.

5. Credits

How Credits work. Most features consume Credits. The Credit cost of each feature is shown in the app and may be adjusted from time to time — we will give at least 14 days' notice in-app or by email before increasing the Credit cost of an existing feature.

Buying Credits. Credits can be bought as one-off packs or supplied through a recurring Credit subscription.

Credit subscriptions. Where you take a recurring plan, it renews automatically at the interval and price shown at checkout until cancelled. You may cancel at any time from your Account settings; cancellation takes effect at the end of the current billing period and you keep any Credits already allocated. We will notify you before any change to a recurring price.

Expiry. Credits do not expire while your Account remains open. Credits are forfeited if your Account is closed, except where clause 12 (Refunds) or the law requires otherwise.

No cash value. Credits are a prepaid usage allowance. They are not money, not a stored-value instrument, and cannot be transferred, sold or exchanged for cash except under our Refund Policy.

Failed generations. If a generation job fails for a reason within our control, we automatically return the Credits consumed to your balance. If Credits are not returned within 24 hours of a failure, contact support@automateseo.app and we will correct it.

Fair use. Automated or scripted activity designed to inflate output beyond ordinary human use may be rate-limited or suspended under our Acceptable Use Policy.

6. Payment

Payments are processed by Stripe Payments Europe, Ltd. We do not receive or store your full card details. By purchasing, you authorise us and Stripe to charge your chosen payment method.

If a payment fails, is reversed, or is charged back, we may suspend your Account and any Credits granted in respect of that payment until the matter is resolved. Raising a chargeback without first contacting us is a breach of these Terms.

Refunds are governed by our Refund and Cancellation Policy, which forms part of these Terms.

7. Your content and your rights in it

You keep your Customer Content. You own, or have the necessary rights to, everything you submit. You grant us a worldwide, non-exclusive, royalty-free licence to host, copy, transmit, display and process your Customer Content solely to operate the Service for you — including passing it to the AI providers and other subprocessors listed on our Subprocessors page, and publishing it to Connected Platforms you have authorised.

We do not train on your content. We do not use your Customer Content or Generated Content to train our own models, and we use AI providers under terms that exclude your data from training their models by default. See our Privacy Policy for detail.

You warrant that your Customer Content does not infringe anyone's rights, and that where you upload a person's image, likeness or voice (for example for spokesperson or avatar video), you have that person's documented, informed consent to do so for the purposes you have selected. This is your responsibility, not ours.

8. Generated Content

Ownership. As between you and us, and to the fullest extent we are able to grant it, you own the Generated Content produced in your Account, and you may use, edit, publish, sell and sublicense it freely. We claim no licence to it other than as needed to deliver, store and publish it for you. Any rights we hold in it pass to you on payment of the Credits consumed producing it.

You decide what becomes a publication. Generated Content is delivered to your Account as a draft. Nothing is published anywhere until you, or an automation you configured, choose to publish it. You are the publisher of everything that goes out from your Account, and you are responsible for it as if you had written it yourself — including for the purposes of defamation, advertising standards, consumer protection and any regulation specific to your sector.

We are not the author, editor or publisher of the material you publish, and we exercise no editorial control over it. Where you rely on the human-review exemption in Article 50(4) of the EU AI Act, you are the person holding editorial responsibility, not us — see our AI Transparency and Content Disclosure.

Limits on what we can promise. AI output is not unique to you. Similar prompts by different customers can produce similar output, and copyright in purely machine-generated material is uncertain in many jurisdictions. Accordingly we do not warrant that Generated Content is original, that it is protectable by copyright, or that it does not resemble content produced for another customer.

Two points of control. The Service gives you two opportunities to intervene, and you choose how much of either to use:

• Before generation. Where outline review is enabled, we present the plan for the article and you approve, edit or reject it before any content is written. Approving a plan is your instruction to produce content on that basis.
• Before publication. Generated Content is delivered to your Account as a draft for you to review, edit or discard.

Review before you publish. Generated Content may contain factual errors, invented or misattributed citations, outdated data, or statements that are unlawful in your sector or jurisdiction. You must review Generated Content before publishing it. This is an obligation you owe under these Terms, not a suggestion. Approving an outline does not discharge it: the text, statistics and citations are produced after the plan is approved, so a plan you approved cannot tell you whether the finished article is accurate.

If you turn off human approval and let the Service publish without anyone reading the output, you may only do so after confirming a specific on-screen acknowledgement of that risk, which we record. Doing so does not transfer any responsibility to us — see clause 9 and clause 17.3.

Our AI Transparency and Content Disclosure page explains what this means in practice, including your obligations if you are subject to the EU AI Act.

Regulated sectors. If you operate in, or produce content for, a regulated sector — including health, finance, legal, insurance, gambling, pharmaceuticals or any field requiring professional qualification — you must have the output reviewed by an appropriately qualified person before publication, and you must not use automated publishing without review. The Service is not a substitute for professional advice and must not be represented as such.

9. Connected Platforms and publishing

You may authorise the Service to publish on your behalf. When you do:

• you confirm you are authorised to publish to that property;
• you remain responsible for what is published under your name, including automated and scheduled publishing you have configured;
• your use of each Connected Platform remains subject to that platform's own terms, and you must not use the Service to breach them;
• we are not responsible for a Connected Platform's downtime, API changes, rate limits, account suspensions, or policy decisions, or for content lost or altered by them.

Credentials and access tokens for Connected Platforms are stored encrypted (see our Security Statement). You may revoke any connection at any time from your settings.

Automation and unattended publishing. Features that publish without a per-item confirmation step do so on standing instructions you configure.

Before you can enable unattended publishing on any rule, we require you to confirm an on-screen acknowledgement that content will go live without anyone reading it, that AI output contains errors, and that you accept sole responsibility for what is published. We record that acknowledgement with a timestamp, and you can see it and withdraw it at any time in Settings → Data and Privacy.

Enabling unattended publishing does not transfer any responsibility to us and does not change clause 8: you remain the publisher. We recommend keeping human approval enabled for any property where an incorrect post would cause you harm, and you must keep it enabled if you operate in a regulated sector.

10. Acceptable use

Your use of the Service is subject to our Acceptable Use Policy, which forms part of these Terms. In summary, you must not use the Service to produce or distribute unlawful, deceptive, infringing or harmful content, to impersonate others, to attack or overload our systems or anyone else's, or to circumvent Credit limits or access controls.

11. Our intellectual property

The Service itself — the software, workflows, prompt systems, models we have built, interface, documentation and the AutomateSEO name and branding — belongs to us or our licensors. Nothing in these Terms transfers any of it to you. You must not copy, reverse engineer, decompile, scrape or create derivative works of the Service, except to the extent that restriction is prohibited by law.

You may not access the Service through automated means other than the APIs and integrations we provide, and you may not use the Service to build or train a competing product.

12. Refunds and cancellation

Our Refund and Cancellation Policy sets out:

• the 14-day money-back guarantee on Platform Access purchases;
• how unused Credits are refunded;
• your statutory 14-day cancellation right as a consumer, and how it interacts with immediate access to digital content;
• how to cancel a recurring Credit subscription.

13. Availability and support

We aim for high availability but we do not guarantee uninterrupted service, and no service level agreement applies to self-serve plans. [Business customers only] Any agreed service levels must be set out in a signed order form or Master Service Agreement.

Third-party AI providers, hosting providers and Connected Platforms can and do experience outages, capacity limits and model changes outside our control. Where a provider changes or withdraws a model, we may substitute an equivalent or better model without notice.

We may suspend the Service temporarily for maintenance, security, or to comply with law. Where practical we will give advance notice.

Support is provided by email at support@automateseo.app on UK business days. Response times are targets, not guarantees, unless separately agreed in writing.

14. Suspension and termination

By you. You may stop using the Service at any time and may close your Account and delete your data as described in our Data Deletion and Export page. Closing your Account forfeits any remaining Credits, subject to the Refund Policy.

By us. We may suspend or terminate your Account, with notice where reasonably possible, if you:

• materially breach these Terms or the Acceptable Use Policy;
• fail to pay, or reverse a payment without first raising the issue with us;
• use the Service in a way that creates legal risk or risk of harm to us, other customers, or third parties;
• have been inactive with a zero balance for more than 24 months (we will give at least 30 days' notice by email before closing a dormant Account).

Where the breach is capable of remedy and does not create immediate risk, we will give you a reasonable opportunity to fix it first.

On termination. Your right to use the Service ends. You keep the Generated Content you have already exported or published. We will retain and then delete your data as described in the Privacy Policy. Clauses 7, 8, 11, 16, 17, 18 and 21 survive termination.

15. Changes

15.1 Changes to these Terms. We may update these Terms. For changes that materially affect your rights we will give at least 30 days' notice by email or in-app before they take effect. If you do not accept a material change, you may close your Account before it takes effect and request a pro-rata refund of unused Credits. Continued use after the effective date means you accept the change. We will not apply changes retrospectively.

15.2 Changes to features. We may modify or discontinue individual features. If we permanently remove a feature that was a material part of the tier you purchased, and there is no equivalent replacement, you may request a refund under clause 15.3.

15.3 If we discontinue the Service. If we decide to shut the Service down, we will give at least 90 days' notice, keep export functionality available for the whole notice period, and refund:

• the unused proportion of any recurring subscription; and
• all unused Credits at the price you paid for them; and
• for Platform Access bought within the previous 12 months, a pro-rata refund of that purchase.

16. Disclaimers

The Service is provided "as is" and "as available".

To the extent permitted by law, we exclude all implied warranties, including merchantability, fitness for a particular purpose, non-infringement and accuracy. In particular we do not warrant that:

• Generated Content will be accurate, original, error-free or fit for any particular purpose;
• use of the Service will improve your search rankings, traffic, visibility in AI assistants, or revenue — search and AI ranking outcomes depend on factors entirely outside our control and we make no performance guarantee whatsoever;
• Generated Content will comply with the policies of any search engine, advertising platform or Connected Platform;
• the Service will be uninterrupted, secure or free of errors.

Consumers: these exclusions do not affect your statutory rights to services supplied with reasonable care and skill, and to digital content that is of satisfactory quality, fit for purpose and as described.

17. Liability

17.1 What we never limit. Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited or excluded.

17.2 Loss we are not liable for. [Business customers only] Subject to 17.1, we are not liable for: loss of profit, revenue, business, contracts, anticipated savings, goodwill or reputation; loss or corruption of data; loss arising from changes in search rankings, traffic or visibility in AI assistants; or any indirect or consequential loss — in each case whether or not foreseeable.

17.3 Content you published without reviewing it. [Business customers only] Subject to 17.1, we are not liable for loss arising from Generated Content that you published without first reviewing it, where a reasonable review would have identified the problem. Clause 8 requires that review, clause 9 explains what enabling automated publishing means, and where you switched off human approval you did so on a recorded acknowledgement of exactly this risk.

17.4 Cap on our liability. [Business customers only] Subject to 17.1, 17.2 and 17.3, our total aggregate liability arising out of or in connection with these Terms and your use of the Service, whether in contract, tort (including negligence), breach of statutory duty or otherwise, is limited as follows. Each limb applies in turn, and if any limb is held to be unenforceable the next one applies in its place:

• (a) Per item. For any claim arising out of a single article, image, audio file, video or other individual item of Generated Content, our liability for that item is limited to the value of the Credits consumed producing it, calculated at the price you paid for those Credits.
• (b) Per event. For any claim or series of connected claims arising from the same event or cause, our liability is limited to the greater of (i) the total amount you paid us in the 12 months before the event, and (ii) GBP 100.
• (c) In aggregate. In any event, our total liability for all claims arising in any 12-month period is limited to the greater of (i) the total amount you paid us in that period, and (ii) GBP 100.

If limb (a) is held unenforceable, limb (b) applies. If (b) is held unenforceable, (c) applies. If (c) is held unenforceable, our liability is limited to the maximum extent the law allows.

17.5 Consumers. Subject to 17.1, we are responsible for loss or damage you suffer that is a foreseeable result of our breach of these Terms or our failure to use reasonable care and skill. We are not responsible for unforeseeable loss.

Clauses 17.2, 17.3 and 17.4 do not apply to you. We do not exclude or restrict any liability that cannot be excluded or restricted under the Consumer Rights Act 2015, including our duty under section 49 to perform the Service with reasonable care and skill. Where you failed to review Generated Content before publishing it, and a reasonable review would have identified the problem, that may reduce what we owe you under the ordinary law on causation and contributory negligence — but it does not remove our duty to you.

17.6 Allocation of risk. [Business customers only] You acknowledge that the limits in this clause reflect the price of the Service and the fact that Credit costs bear no relation to the value of the content produced or the loss that misusing it could cause; that you decide what to publish, where, and whether anyone reviews it first; that you are better placed than us to assess and control that risk; and that you can insure against it. These limits have been drawn to our attention as a whole and are a fundamental basis on which we are willing to supply the Service at this price.

18. Indemnity [Business customers only]

You will indemnify us against all losses, liabilities, costs and expenses (including reasonable legal fees) arising from:

• your Customer Content, or your publication or use of Generated Content;
• your breach of these Terms or the Acceptable Use Policy;
• your use of a person's name, image, likeness or voice without adequate consent;
• your breach of any Connected Platform's terms; and
• claims that content published from your Account infringed a third party's rights, was defamatory, or breached advertising, consumer or sector-specific regulation.

This indemnity is not subject to clause 17. The limits in clause 17 apply only to our liability to you. They do not limit, and nothing else in these Terms limits, what you owe us under this clause.

We will notify you promptly of any claim, not settle it without your consent (not to be unreasonably withheld), and give you reasonable assistance at your cost.

19. Confidentiality [Business customers only]

Each party will keep the other's non-public information confidential, use it only to perform these Terms, and protect it with at least reasonable care. This does not apply to information that is public through no breach, independently developed, or required to be disclosed by law or a regulator (with notice where lawful). These obligations continue for 3 years after termination, and indefinitely for anything that qualifies as a trade secret.

20. Data protection

Our handling of personal data is described in the Privacy Policy.

Where we process personal data on your behalf — for example personal data contained in your business profile, in content you generate, in your CRM-style records, or in data pulled from your connected sites — we act as your processor and you act as controller. Those arrangements are governed by our Data Processing Agreement, which is incorporated into these Terms and applies automatically without signature. A signable copy is available on request from privacy@automateseo.app.

21. General

21.1 Entire agreement. These Terms, together with the Refund Policy, Acceptable Use Policy, AI Disclosure, Privacy Policy and DPA, are the whole agreement between us. [Business customers only] You confirm you have not relied on any statement not set out in them.

21.2 Order of precedence. If a signed Master Service Agreement or order form conflicts with these Terms, the signed document prevails for that customer.

21.3 Assignment. You may not assign these Terms without our written consent. We may assign them to a group company or to a buyer of our business, provided your rights are not reduced.

21.4 Subcontracting. We may use subcontractors and subprocessors, and remain responsible for their performance.

21.5 No waiver. A delay in enforcing a right is not a waiver of it.

21.6 Severability. If a provision is unenforceable, the rest continues in force.

21.7 Third party rights. Nobody other than you and us has rights under these Terms under the Contracts (Rights of Third Parties) Act 1999.

21.8 Force majeure. Neither party is liable for failure caused by events beyond its reasonable control, including outages of AI providers, hosting providers or Connected Platforms.

21.9 Notices. We will send notices to your Account email. You should send notices to legal@automateseo.app.

21.10 Governing law. These Terms and any dispute arising from them are governed by the law of England and Wales.

21.11 Jurisdiction. The courts of England and Wales have exclusive jurisdiction. Consumers: if you live elsewhere in the UK or in the EU, you may also bring proceedings in your country of residence, and you keep the benefit of any mandatory consumer protection law there.

21.12 Complaints. Please raise any complaint with us first at legal@automateseo.app — we aim to respond within 5 business days. If we cannot resolve it, consumers in the EU may use the European Commission's Online Dispute Resolution platform, and consumers in the UK may seek advice from Citizens Advice.

22. Contact

Darran Goulding, trading as Digital Visibility and as AutomateSEO 235 Peniel Green Road, Llansamlet, Swansea, Wales, SA7 9BA, United Kingdom Sole trader — no company registration number

• General and support: support@automateseo.app
• Legal and contractual: legal@automateseo.app
• Privacy and data rights: privacy@automateseo.app
• Security reports: security@automateseo.app